Pay-per-click
PPC, which stands for pay-per-click, is an online marketing strategy where advertisers pay for each click on their ads. The predominant method of PPC advertising takes place on search engines like Google Ads. In this model, advertisers compete by bidding on keywords, and their ads are displayed prominently at the top of search engine results pages (SERPs) when users search for those specific keywords.
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Apart from search engines, PPC campaigns extend to social media platforms like Facebook and Instagram, as well as display advertising on various websites. This form of advertising allows businesses to reach their target audience effectively, with costs tied directly to the number of clicks their ads receive.
Our work benefits
Immediate Visibility: PPC ads can provide instant visibility on search engines or social media platforms, making it an effective strategy for quickly reaching a targeted audience.
Measurable Results: PPC platforms offer detailed analytics and performance metrics, allowing advertisers to track the effectiveness of their campaigns in real-time. This makes it easy to measure the return on investment (ROI) and adjust strategies accordingly.
Control over Budget: Advertisers have control over their budget in PPC campaigns. They can set daily or campaign-specific budgets, ensuring they don't exceed their financial limits.
Targeted Advertising: PPC allows for precise targeting based on keywords, demographics, location, and other factors. This ensures that ads are shown to a relevant audience, increasing the chances of conversion.